Data Driven Decisions to Model User Behaviour

We make decisions about what to test and how every single day. But have you ever stopped to wonder why you made each decision you did? What helped (or didn’t help) you to decide your approach? There can be a lot to analyze here!

By applying a testing mindset to the process, you will take your decision-making to the next level. You’ll explore how to use whatever data you have to build better models of your customers and their behaviours. We’ll dive into how all of this can help you to prioritize where to test. Let’s learn how we can use what we have available to us to make better decisions.

Learning Outcomes

• Explore challenges in decision-making for testing
• Model user behaviour through data
• Prioritize testing activities based on the data and model you have created activities based on the data and model you have created
• Explore decisions made by others that use similar models

Format

This is available as a full or half day workshop.

• workshops
• conferences
• data